Men's Designer East

Selfridges, London

2012

Selfridges,Men’s,Designer,Men’s Designer,London,Retail,Fashion

We worked with Selfridges to challenge conventional approaches towards retail design; luxury and display creating a series of unique display elements.

Three monumental stone plinths are arranged in succession along a central aisle and are sculpted for displaying merchandise.

A full height mirrored wall with protruding rods provides a focal point to the mat and allows for a number of dynamic relief formations when showcasing international brands.

An ordered and repetitive layout of fixed rails define a coherent and calmer shopping experience.

A white painted steel structure grows overhead taking on a more random and organic form. Originally stemming from the idea of a ‘pop up shop’ the canopy grew and grew and now serves as a key landmark on the 1^st Floor.