Men’s Designer West

Selfridges, London




The creative challenge of the brief was to build on the success of the completed area conceptually while providing a proposal that had its own character and language. The ordered and legible rows of fixed clothing rails provide enclosure for the central row of decagonal brass clad display plinths. The north wall is clad in mirror polished steel and is designed to generate a dynamic and ever changing retail layout.


To the east of the mat, a facetted wall references the north elevation in materiality. This, as well as a change in floor finish, provides a powerful frame for the entrance to Personal Shopping.