Brown Thomas



Alex Cochrane Architects,ACA,Brown Thomas,Selfridges Group,Neil Hurley,John Redmond,Mary Kelly,Retail,Personal Shopping,Commercial,Terrazzo,Oak,Wood,Fabric,Minimal,Minimalism

The complete refurbishment and remodelling of Brown Thomas’ Womenswear level covering an area of 25,000 SqF.


Our objectives were to rationalise the walkways and ensure a clear and comprehensive retail layout. Providing greater visibility throughout the floor was key while ensuring that the large floor area was divided into a series of intersecting zones each with a unique character.


All services were replaced with new while extensive structural alterations allowed for new passageways and intersections.


ACA developed dynamic display solutions with flexibility and movability being the driver. A varied material palette infused with colour helped distinguish one area from another. All the fixtures were developed with some of Ireland’s best fabricators.


In addition to the retail floor ACA also designed the Personal Shopping suites with fabric lined walls and comfortable furniture. A bright daylit café operated by one of Dublin’s finest chefs provides the perfect meeting point ahead of a day’s shopping.


The quality and thoroughness of the design reflects Brown Thomas’ position as Dublin’s premier department store.


Picture Credits:
John Redmond, Neil Hurley and Mary Kelly.